Years ago in the USA, the railroads ruled the world of interstate transport. They were making money because they had no competition. Then, along came some formidable competition in the form of interstate trucking, which could move freight at a cheaper cost per mile. What did the railroads do? Not much, other than bemoaning their fate. Their business monopoly dwindled because of their own perceptions of their business.

Put simply, their dilemma was that they saw themselves as being in the railroad business. If they had simply undertaken a paradigm shift to see themselves as being in the Freight Transportation business. they could have diversified, set up their own trucking firms, and continued making money.

Nearly every business in the world can benefit from an objective outsider's look at their business, free of the preconceptions a business owner has trying to look at it from the inside.

The marketing/advertising/communications/general insights offered by the Market Ninja on a consulting basis could well be the smartest money you'll ever spend. The right idea, at the right time, can help you re-invent how you look at your business.

How much is the Perfect Idea worth to you?